Advertizing- a necessary evil

This topic was suggested by Mukul Dixit ,our English teacher at PT, as one of the most repeated topics in GDs .Although he suggests many topics, but this was the topic which influenced me to write.
Advertising industry has lost its social morals and business ethics. The cut throat competition in the corporate world has affected the advertising industry in recent times. Instead of advertising the product, ads are emphasizing on the superiority of the product over other players in the market. False research reports (of labs) are being shown in the ads fooling ignorant people. Although the fact cannot be denied that it has been just due the competition between various production houses which has enabled domestic customers to get quality products; but the policy of imposing supremacy over one other has rather confused the masses. For example, if a common man goes to buy a packet of detergent; the probability of him picking up the product X which actually suits his need is low because he's so much influenced by the products A & B that he can't think of any third detergent except them .So ,although the companies have worked on all different segments as per the public demand and have started supplying all different quality of products but we are still seeing that the consumers in search of those products are not still getting them. Advertising industry should understand this fundamental flaw and work for mutual benefit of the people and the production houses. They should ensure that the ads don't mislead the masses and should make the masses go for what they actually desire. This policy would not only lead to customer satisfaction but also give rise to brand building. People would start trusting the various products and not just rely on the ancient "try and check" method.
Advertising which initially was product eccentric has now become a tool to fool the customers. Long ads are being shown on television which end without showing a glimpse of the product. Some ads are so sophisticated that a layman can't understand them. Moreover there are ads which purely entice the masses by means of female models. Cigarettes are sold on the context of company sponsoring bravery awards. Alcohol is advertised in the name of sports accessories, mineral water and what not. Such a practice has made people loose their faith in ethics of the company's marketing policies. Advertising industry if does not put control on such marketing policies of various companies, it might suffer a loss in its business due to lack of influence on public.

Hope you enjoyed my first article.All sorts of comments by the readers would always help me in writing further.